NE North Dakota News

Marilyn Vetter, CEO of Pheasants and Quail Forever, emphasized the role of storytelling in wildlife conservation during her recent address at the 2025 Paur Lecture. The lecture series honors Glenn Allen Paur, a UND graduate who tragically passed away shortly after completing his degree.

Vetter, a 1988 communications graduate from UND, shared insights on how outdoor enthusiasts can become "citizen conservationists." Her career path has included roles as a news reporter and executive in the pharmaceutical industry. Alongside her husband Clyde, she also operates Sharp Shooter’s Kennels in New Richmond, Wisconsin.

In her talk titled “Science & Storytelling: How Leaders Can (and Should) Create Excitement for Wildlife Conservation,” Vetter encouraged attendees to reflect on personal experiences that sparked their interest in nature. She recounted her own upbringing on a cattle ranch near Anamoose, North Dakota, which instilled in her a deep appreciation for the land.

“You’re all here because you had something that inspired you to be interested in conservation,” she said. Vetter highlighted the importance of imagination and storytelling as tools to engage others with complex scientific topics. She defined storytelling as “the intersection of knowledge and action.”

She mentioned well-known conservationists like Jeff Corwin and Steve Irwin as examples of effective storytellers who have successfully engaged audiences with their enthusiasm for wildlife.

“Jeff Corwin has never let being silly get in his way of teaching people about wild critters,” she noted. Vetter argued that while technical knowledge is crucial for influencing research and policy, it must be communicated effectively to resonate with broader audiences.

“Most people get intimidated by the technical language,” she stated. Authenticity was also underscored as vital for connecting with an audience. Vetter applies this principle by contributing articles to journals within her organization.